Each team member takes on different roles on board the boat.Some legs will require more than 20 days at a time out at sea.Each entry has a sailing team of 10 professional crew plus 1 media crew member.Ends eight months later, early July 2012, in Galway on Ireland.Start in Alicante, Spain, in October 2011.Expected sales volume is 7,500 units.įacts and figures, Volvo Ocean Race 2011-2012 We are expecting even more this time," Karin Bäcklund concludes.Īt the Geneva Motor Show in early March 2011 a limited edition of Volvo Ocean Race cars will be introduced. During the last race, almost 4 million people visited race villages around the world. "The Volvo Ocean Race also gives us a fantastic opportunity to build long-term relations with customers all over the world, especially in countries with stopovers. If we examine only the value of TV broadcasts, printed press and online media the return on investment is estimated at between 300 and 400 percent. Media coverage of the Volvo Ocean Race is enormous. When it comes to environmental care sailing is the obvious choice since it does not use any power source other than the wind. Furthermore, there are collaborative agreements with the various national coastguards and maritime authorities along the entire route. All competitors must complete a safety training course before entering the race. For example, the boats are equipped with GPS systems so the vessels can always be immediately located should something untoward happen. Safety has been a core value for Volvo Car since its very first car was manufactured in 1927, and safety is also at the top of the agenda for the Volvo Ocean Race. "Our target group consists not only of people with a specific interest in sailing - the Volvo Ocean Race is a great adventure containing lots of human drama and it therefore attracts a wider audience," says Karin Bäcklund. There is also a strong focus on developing the stopovers, making them into a more active and entertaining scene for visitors. Volvo specifically invited 10,000 corporate guests for a unique two-day programme during the 2008-2009 Volvo Ocean Race.Īt the various stopovers, business and brand seminars will be offered as well as demonstrations and test drives. The business focus will be strong at the 2011-2012 Volvo Ocean Race with a pavilion, shared by all the Volvo companies, where corporate guests as well as the general public can get to know the brand and its products. It enables our effort to move the brand towards more emotive values," says Karin Bäcklund, Director Global Sponsorship at Volvo Car. "With the Volvo Ocean Race we have a fantastic opportunity to reinforce the brand and highlight specific characteristics such as design, dynamic performance and innovative technology. The extraordinary team spirit required, the demands on empowering leadership and the strong focus on safety and environment that characterise the race all add up to a perfect match for the requirements that Volvo Car sets for engaging in a sport. The race is the ultimate mix of world-class sporting competition and on-the-edge adventure, a unique blend of onshore glamour spiced with offshore drama and endurance. When the fourth race under the Volvo flag starts in Alicante in October 2011, the competing teams will embark on an eight-month-long adventure travelling around the world in some of the world's most treacherous seas. The ties between the Volvo Ocean Race and the Volvo Car Corporation run deep. It generates enormous media coverage and offers a unique chance for race partners and sponsors to meet customers without the presence of competitors.įrom a business point of view it is a goldmine of opportunities. The Volvo Ocean Race is one of the most demanding team sporting events in the world.
0 Comments
Leave a Reply. |